MKTG - Lifting the Veil: Secrets of Top Marketers — Time-Tested Strategies and AI Innovation

Originally Aired - Tuesday, February 18 • 9:30 AM - 1:00 PM

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Location: Rm233

Description

Are you feeling overwhelmed by marketing and not getting the opportunities you desire and deserve? You are not alone. Many businesses in our industry struggled with the same problem until they learned and implemented what we’ll reveal in this workshop.

The good news is that marketing is simpler than you might imagine. There are critical fundamentals that all successful marketing organizations and high-producing sales pros know and use.

In this workshop, we will “lift the veil” on these proven traditional, digital and AI strategies that generate sales, recapture lost leads and set you up to thrive in 2025 and beyond.

If you want to...

MAKE MORE MONEY by understanding how to use simple proven marketing tactics to generate sales and increase profits

USE AI EFFECTIVELY to engage and convert more prospects than your competition

LEARN HOW TO FUTURE PROOF your business and develop long-term engagement strategies for new client acquisition, referrals and repeat business

TAP THE POWER of Neuro Marketing to capture your prospects’ attention, hold it and compel them to take action

CLOSE MORE SALES by fine-tuning your approach and marketing message to resonate with your target audience

COMBINE POWERFUL TECH WITH HIGH-TOUCH INTERACTIONS that create a hybrid approach, integrating relationship building with the power of technology

RECAPTURE LOST LEADS and be aware of the most common marketing pitfalls costing you business leads and ROI

PINPOINT areas where your marketing investments aren’t yielding results — and how to easily turn them around

EFFECTIVELY COMMUNICATE the value of your products or services, overcome objections, and convert more deals

USE DATA to guide messaging and when/if to pivot and shift

GAIN EXPERT INSIGHTS from seasoned professionals with extensive experience in wastewater infrastructure and treatment technology marketing and sales growth

…then this workshop is for you!

This workshop is designed to transform your approach to marketing, lead generation and sales growth, ensuring you maximize every opportunity available, no matter your budget or size. Plus, you’ll receive engaging, practical exercises, homework activities and software tools to help you implement and integrate what you’ll learn in the workshop. There will be an interactive Q&A Session to ensure you get personalized advice tailored to your unique situation. Don’t miss this opportunity to transform your growth and achieve your business goals in 2025 and beyond.

After this workshop, you will be able to:

Understand what marketing is and isn’t, and the simple formulas that work universally
Implement strategies to identify and reengage lost leads you’ve already paid for
Know why prospects think and behave the way they do and how to use that insight advantageously to achieve more sales
Apply techniques for turning content into currency for your business
Use AI and other digital tools to amplify your sales message to more prospects
Adopt unique marketing and sales tactics that are needed in the wastewater industry
Utilize methods for handling objections and turning skepticism into enthusiasm before even speaking with a potential customer
Have ways to reach, nurture, and close more sales than ever before

**Special Offer**
The first 30 registrants receive a Gift worth $977! Register Today!

Ideal Audience: This training is perfect for business development managers, marketing managers, owners, executives, and anyone in the wastewater industry looking to increase their marketing and sales effectiveness. Whether you're a novice in the field or an experienced professional, you'll find valuable insights and techniques to elevate your marketing and sales process.
Level: Intermediate