Originally Aired - Tuesday, February 18 • 4:00 PM - 5:00 PM
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Location: Rm130
People are one of the few remaining, reliable sources of sustainable, competitive advantage. Competitors will copy marketing strategies, and technology and process advantages will fade over time, but having the best people for your organization will turn customers into raving fans, allowing you to have a more enjoyable ride as you achieve your goals. There are several forces that place pressure on a small business’s ability to attract and retain talented workers. Three such pressures are: an emphasis in the last 20 years on pursuing a four-year college degree rather than working in the trades or non-degreed positions; a lack of skills and tools within small businesses to effectively vet qualified candidates; and an unemployment rate so low that workers are “bidding up” initial employment offers and are tempted to chase alternate offers even after they’re employed. Based on Violand’s book, Forging Dynasty Businesses, this presentation explores the keys to unlocking the fundamental elements of an organization that serve as the foundation for small businesses to perpetually attract and retain top talent—those who fit with the organization’s culture and core values, and who contribute to achieving the organization’s goals.
After this session, attendees will be able to:
1. Redefine your company’s employees as its most sustainable competitive advantage.
2. Identify 14 critical components that impact employee hiring and retention.
3. Create a culture that attracts and keeps the best people.
4. Discuss the owner/hiring manager's role in building the deepest bench possible.
Ideal Audience: Business owners and hiring managers.
Level: Intermediate
Type: 60-Minute Education Session
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