Originally Aired - Monday, February 17 • 3:00 PM - 4:00 PM
Create or Log in to My Show Planner to see Videos and Resources.
{{chatBodyContent}}
Be sure to come back after the session starts to have access to session resources.
Location: Rm231
Diversification is crucial for sustained business growth, reducing risks, and accessing new markets. This session focuses on marketing strategies to diversify a portable sanitation company into restroom trailer rentals, targeting various customer needs. The outline covers market analysis, USP development, branding, website and SEO optimization, PPC campaigns, social media engagement, content marketing, and word-of-mouth strategies. The objective is for participants to establish a strong brand presence, attract customers, and drive business growth in the restroom trailer rental market.
After this session, attendees will be able to:
1. Explain the market analysis process to identify trends, demand, target customers, and competitors.
2. Discuss the benefits of diversifying into restroom trailer rentals, highlighting their features and advantages.
3. Apply branding and marketing techniques to develop a compelling Unique Selling Proposition (USP) that resonates with target customers.
4. Implement new strategies for successful entry into the restroom trailer rental market, including crafting effective messaging and developing a brand identity reflecting their values.
5. Apply techniques for consistent branding across all channels, apply strategies to optimize their websites for local SEO, define audience segments for targeted advertising, craft compelling ad copy, utilize social media effectively, implement referral programs, and maximize word-of-mouth marketing for business growth.
Ideal Audience: Ideal attendees are Portable Sanitation companies who have expanded into restroom trailer rentals or are still deciding whether or not to add restroom trailers to an existing portable business.
Level: Intermediate
Type: 60-Minute Education Session
Create or Log in to My Show Planner to add notes.
