Originally Aired - Monday, February 17 • 3:00 PM - 4:00 PM
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Location: Rm130
In today's hyper-connected world, gaining visibility is crucial for individuals and organizations alike. Yet, traditional advertising can be costly and often falls short of engaging audiences authentically. Enter the realm of free publicity – a powerful avenue for garnering attention without breaking the bank. This presentation delves into the art and how-to’s of leveraging free publicity to elevate your brand, cause, or personal profile. We'll explore a plethora of strategies and tactics, from mastering the art of storytelling to cultivating strong media relationships. Discover how to craft concise compelling narratives that resonate with your target audience, turning your message into a magnet for attention. Learn the secrets to capturing the interest of journalists, bloggers, and influencers, and securing coveted media coverage. Furthermore, we'll delve into the digital landscape, uncovering the myriad opportunities available through social media, content marketing, and search engine optimization. Explore innovative ways to harness the power of viral content, amplify your reach, and spark conversations across diverse online platforms. But effective publicity isn't just about grabbing headlines – it's about building lasting relationships and fostering trust. We'll discuss the importance of authenticity, transparency, and credibility in your communications efforts, ensuring that your brand emerges as a beacon of integrity in a sea of noise. Whether you're a service provider, manufacturer or equipment distributor, a nonprofit organization, or an individual seeking to amplify your voice, this presentation will equip you with the tools and insights needed to shine brightly in the public eye.
After this session, attendees will be able to:
1. Unlock the potential of free publicity and be empowered to stand out in today's crowded media landscape.
2. Write compelling news releases and pitch them.
3. Develop a newsroom for their website.
4. Understand how press wire services work and the benefits of utilizing them.
5. Develop ideas for repurposing content to extend its power.
Ideal Audience: This session is geared to decision makers, managers, marketing managers or directors, business development or sales managers - those responsible for client acquisition and creating brand awareness as well as repeat business.
Level: Intermediate
Type: 60-Minute Education Session
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